How your print and digital marketing can work hand in hand

As digital technology is forever improving and progressing, it’s no surprise that businesses want to be at the forefront of the game and be on board with the most up-to-date digital marketing techniques. However, that doesn’t mean to say that print marketing is dead, it’s far from it actually, and it’s an extremely smart move to have your digital and print marketing work hand in hand.

Print marketing doesn’t need to be seen as a separate strategy, it should be something that seamlessly works alongside your digital marketing strategy but can also stands strong on its own. If you have the information of how your customers are using your e-commerce site, it would make sense to use print marketing that is targeted and personalised. It’s more likely to be effective than sending the exact same thing to thousands of people.

We’ve put together a few suggestions on how you can make your print and digital marketing work together…

Print and digital marketing

Social media

Every business should be using social media to get ahead of the digital game and cultivate a following of loyal customers. As well as seeing customers find your social media channels through print, you can also use your profiles to launch printed marketing campaigns. You could promote a discount or voucher you can only get with a printed flyer or catalogue.

Have all marketing materials available at events

As well as giving out flyers, business cards and catalogues at events, you could have a newsletter sign-up on an iPad offering discounts or deals.

Your printed marketing should include digital connections

All of your printed materials such as flyers and brochures should have your website address, email address and social media handles available to make it easy for people to get in touch and find out more.

Coordinate the print and digital strategies

Work out a schedule for both your print and digital marketing campaigns so they work together seamlessly.

Use stand-out print techniques to grab attention

Although they might cost more, printing techniques such as spot UV, embossing, die cutting and lamination can make your print marketing stand out and grab attention. If it’s paired with a great campaign and hashtags or slogans, you might just find people start talking about it online. If it’s really good, it might even go viral!

Printed materials can be used for even more complex marketing campaigns with the use of QR codes and unique codes for customers. So whatever you’re thinking, print marketing is certainly not dead and is more interesting and effective than ever before!

If you would like to discuss our printing services and how we can help make your print marketing stand out from a crowd using different effects and techniques, get in touch!

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How your print and digital marketing can work hand in hand

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