Depending on the product purchased, you may be charged standard rate VAT.
Most flyers and leaflets are zero-rated but there are some exceptions:
A product is subject to standard rate VAT if it's designed to obtain a discount on goods or services, to obtain admission to premises, to be used as a calendar, or has major areas for completion (i.e. filling forms).
Brochures and booklets are usually zero-rated unless they are designed as books of plans or drawings for industrial, architectural, engineering, commercial or similar purposes. This also applies to products that are essentially stationery items, such as diaries and address books.
Business stationery (business cards, letterhead, compliment slips etc.), posters, banners, flags, displays and other products are standard-rated and subjected to 20% VAT.
Design services are standard-rated and subjected to 20% VAT.
If you are unsure about what VAT applies to your order, please contact us or check HMRC link.